Custom CRM development shaped around your process instead of forcing your team into someone else’s. Pipelines, customer records, automated follow-up and two-way integrations, built so the data stays current and the forecast stays believable.
Why CRMs get abandoned
Off-the-shelf CRMs often force teams to change how they work, leading to outdated data and unreliable sales forecasts. We build CRM systems around your existing processes, so your team can manage leads and customers without unnecessary work.
We automate tasks like data enrichment, lead routing, follow-ups and status updates, keeping your CRM accurate and up to date with less manual effort.
Stages, fields, permissions and records are designed around the way your team already works, not a generic CRM template.
Email, calendars, forms and system events update records automatically, reducing manual data entry and keeping information current.
Two-way integrations connect your CRM with finance, support, marketing and your website, keeping customer data consistent across your systems.
Sales forecasts, conversion rates and activity reports are built from reliable data the system captures automatically, not manual updates.
What we build
Four lanes, covering your first proper system, a rescue of the one you have, and everything around it.
Custom CRM platforms built around your business model, with flexible pipelines, teams, territories, quotes, renewals and custom data. Fully owned by your business, with no per-seat licensing.
Automate the follow-ups your team should not have to remember. Leads are captured, scored and routed instantly, while automated sequences pause when a customer replies and stale deals are flagged before they go cold.
Move from spreadsheets or an outdated CRM to a system your team can actually use. We clean, deduplicate and verify your data, then migrate it carefully while keeping the old system available until the transition is complete.
Connect your CRM with the systems that manage your customer relationships, including finance, support, marketing and your website. Add a secure customer portal so clients can access their information without waiting for an update.
Operating standards
A CRM is only worth its licence while the data in it is current. These are the standards we build to.
Every migrated record matched and signed off field by field.
Integrated systems reconciled continuously, not overnight.
Measured on active weekly use, not on licences issued.
A usable pipeline in production before the full build lands.
Engagement models
Fix the pipeline you have, or build the system you should have had. Both start with the same mapping session.
Clean, migrate and automate the CRM you already run, without replacing it.
from $640 /month
For teams whose data is the problem, not the tool.
A customer system designed around your pipeline, migrated properly and owned outright.
from $1,190 /month
The lane most teams choose once a template stops fitting.
A standing team extending the system as your process, team and product change.
from $1,890 /month
Best for operations teams with a moving process.
Start with the mapping session before deciding anything. Often the fix is a corrected data model and three automations rather than a migration, and we would rather tell you that than sell you a rebuild.
How we work
We map the process before modelling the data, because a CRM that mirrors the wrong workflow is just a slower spreadsheet.
We sit with the people doing the work and map the real stages, the decision points and the places records currently go to die.
We design the objects, fields, relationships and permissions around your business, including custom data your CRM actually needs.
Your data extracted, deduplicated and loaded into a staging environment, with a reconciliation report you sign off before anything is final.
Pipelines, views, dashboards, routing rules and follow-up sequences built, with integrations wired in as they are needed.
The new system runs alongside the old one for a full cycle, so nothing is lost and confidence is earned before cutover.
Team onboarding, usage measured for real, and the friction points found in the first month fixed rather than trained around.
Under the hood
Whether we extend a platform you already pay for or build the system outright, the stack is chosen for longevity and hiring.
FAQ
Still unsure? Send us a note — we reply personally.
Configure one if your process is close to standard and per-seat cost is acceptable. Build one when the platform forces you to misrepresent your model, when licence cost scales badly with headcount, or when the CRM is genuinely part of your product. We will give you a straight recommendation after the mapping session, including when that recommendation is "keep what you have".
Yes, and it is usually the part we spend most care on. Data is extracted, deduplicated, normalised and loaded into a staging environment first, then reconciled field by field against the source with a report you sign off before anything is final. The old system stays available read-only until you are confident nothing is missing.
That is the point. Two-way sync with email, calendar, accounting, support desk, marketing tools and your website is standard. Where a system has no usable API we build a middleware layer around it rather than asking you to replace it.
By removing the reasons they do not. The system logs email, calls, meetings and form submissions itself, the views match how each role works, and mandatory fields are limited to the ones that genuinely change a decision. We measure weekly active use after launch and fix the friction we find.
Yes. Sequences are drafted with your team, pause the moment a human replies, respect timezone and working hours, and escalate to a person on any signal that needs judgement. The aim is that nothing gets forgotten, not that nobody has to talk to the customer.
You do. Your repository, your PostgreSQL database and your cloud accounts, all documented at handover. There is no per-seat licence to us and no proprietary platform you have to stay on to keep using what we built.
A usable pipeline is typically live within about five weeks, with migration, integrations and automation landing over the following cycles. We deliberately ship the core early so the team is working in the real system while the rest is built.
Show us your current CRM, or the spreadsheet standing in for one. We will map the process, price the fix and tell you honestly whether a rebuild is warranted.
